Becky the Book Coach
Marketing for Writers. Craft Your Story. Cultivate Your Audience. Stay true to your writers voice. For writers who want authentic growth without sacrificing creativity or integrity.
Hi, I’m Becky—and I help fiction writers make sense of marketing without losing their voice.
If you’ve ever felt frustrated, stuck, or unsure about how to talk about your book, you’re not alone. Marketing isn’t magic—it’s a skill. And like any skill, it can be learned.
I bring over 35 years of experience in marketing strategy and event planning, along with certification as a Book Coach through Author Accelerator.
I work with fiction writers who want to connect with readers in a genuine way—without giving up their creativity or pretending to be someone they’re not.
I’ll help you clarify your message, shape your author brand, and take practical steps toward visibility that feel aligned with your story—not overwhelming or performative.
My coaching blends strategy with empathy, so you can move forward with confidence and stay rooted in what matters most: your voice, your values, and your readers.
Together we can:
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Clarify your unique brand identity and voice
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Pinpoint your ideal reader and begin growing your audience
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Craft a personalized book marketing strategy that aligns with your brand
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Build a sustainable, confidence-driven plan using the right mix of tools and platforms that aligns with your writing goals.
Every writer's path is different—and your marketing
strategy should reflect that.
My coaching approach combines empathy, industry know-how, and real-world application to help you turn marketing into a skill you own, not avoid.
Ready to reach the readers who will love your work?
Let’s take this path together.
About
Let’s be honest: marketing your book can feel intimidating, frustrating, and sometimes downright exhausting. You're a writer, not a marketer. But, the truth is, if you want readers to find your work then it is necessary to market yourself and your books.
You care about craft, not click rates—and the pressure to figure it all out alone? It's enough to make you want to quit before you begin.
That’s where I come in.
As a book coach, I help writers move past the overwhelm and resistance that keeps their work hidden. I don’t believe in one-size-fits-all advice or pushy tactics. I believe in smart, sustainable strategies built around you—your goals, your personality, and the kind of readers you want to reach.
Here’s what we focus on:
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Clarifying and creating your personal author brand
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Identifying your ideal audience with intention and understanding
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Building a clear, customized marketing plan that actually feels doable and fits into your writing schedule.
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If marketing feels like a chore you’re avoiding, I’ll help you change that.
With support, structure, and a process you can actually follow, you’ll gain confidence and control over how your work is shared.
Let’s make it happen—schedule your complimentary call and take the first step.
You have to start, so why not right now?
I am dedicated to helping writers learn to market their books in a way that is understandable, simple and sustainable. Marketing can feel overwhelming, but I’m here to support and guide you as you create a strategy and a plan that will work specifically for your goals and needs. Together, we’ll build a solid foundation so you can discover just how simple marketing can be. Your success is important to me, and I’m excited share my knowledge and experience to get you on the right track to reach your ideal audience and sell your books.
How It Works
Explore the steps involved in the coaching process, from the initial "getting to know you call", to choosing which of my coaching packages will work best for you. I meet you where you are and we find the best way forward together. Developing your marketing strategy and plan will be a skill that will serve you for the rest of your time as a writer.
I will teach you the skills you need to continually tailor and enhance your marketing skills as you continue to grow as an author.
I am looking for committed writers who are determined to lock down this marketing skill set and become your own marketing expert!
Coaching Options
Private book coaching is personalized for you. Choose the package that best suits you based on where you are in the creative process.
Craft & Connect: Marketing Audit of Your Current Efforts
Craft & Connect - Building your Marketing Foundation
Craft & Connect - Stretching Your Marketing Muscles
Testimonials
“Becky Grogan is one of my favorite readers and coaches. She's been instrumental in helping me complete three book projects and we are currently working on a new project that is focusing on marketing my books. Her insights on structure and character have helped refine my storytelling skills.
She is a great motivator, helping me stay on task and focused on making each chapter the best it can be.
Kevin Maurer - Three Time NYT Best Selling Author
Get in Touch
If you are ready to move forward then please fill out the contact form and click the "Let's Connect" button to schedule your consultation. This is our “Introduction Call” & the first call is always complimentary! I am looking forward to meeting you and learning how I can help you on your journey.
