
Craft & Connect - Building Your Marketing Foundation
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The first step to successfully marketing your book is building a strong foundation. This program is designed to help you:
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Define Your Author Brand – clarify your voice, values, and message so your marketing reflects who you are as a writer.
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Identify Your Ideal Reader – understand who you’re writing for and how to reach them effectively.
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Establish a Practical Strategy – create a clear, organized plan to guide your marketing efforts.
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All of your work will be captured in the Reader Connection Strategy Spreadsheet, a central hub for your research, strategy, and next steps. This becomes the groundwork for your personalized Marketing Handbook—a resource you’ll use and refine throughout your writing career.
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Program Includes:
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Complimentary 30-Minute Intro Call – discuss your goals and determine the right fit.
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Two 60-Minute Coaching Sessions per Month – focused conversations every other week with pre-call exercises and written follow-up.
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Custom Worksheets – targeted exercises with feedback to deepen your learning.
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Reader Connection Strategy Spreadsheet – all your strategy and action items in one place.
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What You’ll Gain:
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A clearly defined author brand and messaging strategy.
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A well-researched picture of your ideal reader.
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Specific goals and actionable next steps.
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A sustainable plan that grows with you and your writing career.
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The Building Your Marketing Foundation phase is typically completed in 2–3 months. The pace is flexible—I meet you where you are and help you move forward with confidence.
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I invite you to invest in yourself and work with me.
You are worth it.
Investment: $600.00 per month
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